In a pan European poll on the image of the EU chemical industry, chemicals in 2006 were in 6th position out of 8 benchmark industries and ranked below the average. However, recent efforts to improve the reputation of the industry seem to be working. The image of the chemical industry in the last two years has developed far better than the average of all eight benchmark industries - all other industries, except Nuclear Energy, faced declines, Electricity and Petrol/Oil significant ones, whereas the image of the chemical industry improved.