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Product Stewardship for Marketeers

Product Stewardship for Marketeers

This Guideline provided by VNCI offers marketing and business managers a structured approach to identify and implement the most significant opportunities to improve Product Stewardship at a product, customer and segment level. It addresses :

  • the choice of business segments and products to which the concept of Product Stewardship should be applied,
  • the selection of customers who should be addressed,
  • the role of marketing managers and opportunities for improvement.

Translated: Dutch
Contact: Sjoerd Looijs

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